A case for Integrated Marketing Communications

In no more than 1,000 words, write an Integrated Marketing Communications plan for a company of your choice using the SOSTAC (Smith and Taylor, 2004, Chapter 2) planning system.
NB Please note that the 1,000 word limit does not include the following items:
Title page
Table of Contents
Executive Summary
List of references and/or bibliography
Appendices
Any Tables, Graphs, Charts, or Diagrams
Perhaps you could choose a product that is not performing well, for which it would be easy for you to make a case for a new integrated marketing communications program . using the SOSTAC (Smith and Taylor, 2004, Chapter 2) planning system
using the SOSTAC (Smith and Taylor, 2004, Chapter 2) planning system . / using the SOSTAC (Smith and Taylor, 2004, Chapter 2) planning system

Added on 15.07.2015 18:38
for the assignment please use the SOSTAC (Smith and Taylor, 2004, Chapter 2) planning system , otherwise the paper will not be accepted , thanks