A case study requirs reading an artical first, see the detailed information below

The Marketing to Bottom of Pyramid case is uploaded.(I will attach this article, please read it earnestly, it is a big portion of my grade. Thank you) You are expected to write an individual paper and submit (hard copy/email) before start of class on Monday.
Expected 2 pages of 12 font size and 1 inch margins.

The first question is broad in terms of what are the opportunities and challenges of marketing to BoP?

Second question you need to write a position paper and select either of the three or integrate your thoughts on all the three points mentioned together to write the position paper.