A case study requirs reading an artical first, see the detailed information below

Requirements:
The Marketing to Bottom of Pyramid case is uploaded.(I will attach this article, please read it earnestly, it is a big portion of my grade. Thank you) You are expected to write an individual paper and submit (hard copy/email) before start of class on Monday.
Expected 2 pages of 12 font size and 1 inch margins.

The first question is broad in terms of what are the opportunities and challenges of marketing to BoP?

Second question you need to write a position paper and select either of the three or integrate your thoughts on all the three points mentioned together to write the position paper.