A company and country of your choice and write an 8-10 page business strategy to take this company (product or service) international
These are the instructions of my paper, but I will be needing the( OUTLINE on thursday 06/04/2015
at 01:00 PM ) .
Select a company and country of your choice and write an 8-10 page business strategy to take this company (product or service) international.
SEE SAMPLE OF (V) IN BLACKBOARD.
Introduction: Company and product analysis: (10points)
-profile of company, industry and product.
Country portfolio analysis:
-A brief geography and history of your country 0.5 a page. (5points)
-The political economy of your country, -The general cultural issues that the company needs to consider when making its decision about doing business in the country (language, religion, business hours, gestures, negotiating, punctuality, education, gender, etc..) Discuss any challenges that your think the company will face because of the differences in culture. (10points) Chapters 3-4
What are the countryi??s main imports and exports and trade partners? Discuss tools that your country uses to intervene in international trade such as subsidies, tariffs etc (5points)
Chapter 6 and 9
How should your company do business (entry mode) with this country? ( export, license, strategic alliance or FDI) explain your choice ( 5 points)
Recommend strategy that the firm should use in planning, controlling and marketing. Chapters 11-19 (40 points)
Does your country belong to the WTO and/or any regional economic group? If so discuss how it benefits your firm and country. Chapter 10 ( 5points)
All papers have to include the following.
Please list your sources of information: APA format. The internet should not be your only source. Your text book has end of chapter references which can also be used. 5points
Other Evaluation points
Must have a Cover page i?? 1 points
Table of contents i?? 2 points
Executive summary i?? 1 points
Grammar, clarity, content and analysis i?? 3 points
Conclusion i?? 3 points
PS. it doesnt matter if you want to use more or less sources than the 6.