A crucial evaluation of how CRM contributes to operational excellence. Case studyHonda Motors.

FORMAT REQUEST





TOPIC OF DISSERTATION



 A crucial evaluation of how CRM contributes to operational excellence. Case studyHonda Motors.



OBJECTIVES:



What are the concepts of CRM?

Evaluate the benefits of operational excellence

Appraise the extent with which CRM contributes to the operational excellence of the automobile

Highlight on where automobile can improve using other sectors as benchmark

Note: Objectives  A and  B are compulsory. You can change objectives  C and  D to your choice.





This is the guideline with which I want the dissertation to be written please. I would not mind any necessary addition .



Chapter oneIntroduction



” Rationale for the study

” Case study

” Research approach

” Significance of the study

” Investigative statements and scope of analyses

” Background of the study

” Aims and objectives of the study

” Summary



Chapter twoResearch methodology

” Introduction

” Process

” Identifying the research objectives

” Information sources

” Quantitative and qualitative

” Primary and secondary data

” Research and design methodology

” Research process

” Population, sample, sizes and rate of return

” Document analyses

” Triangulation

” Documents for analysis

” Validity and reliability

” Reliability of the qualitative approach

” Validity of the qualitative approach

” Observations

” Interviews

” Semi structured interviews

” Interview and document parameters

” Preliminary literature review

” Classification of the findings

” Data analysis

” Data collection schedule

” Alternatives and limitations

” summary

Note: you may use the sub-headings as applicable. Other suggested sub-headings not listed here are highly welcomed.



Chapter three: Literature Review

” introduction

” Definition of CRM

” Definition of operational excellence

” Concepts of CRM

” Drawback of CRM

” Motives of operational excellence

” Implementation of CRM

” The history of CRM

” Bureaucracy

” Benefit

” summary



Note: you may use the sub-headings as applicable. Other suggested sub-headings not listed here are highly welcomed as more is required in the literature review.



Chapter fourPresentation of primary findings





” introduction

” findings of interview

” other findings{ as applicable}

” document analysis

” summary



Chapter fiveDiscussion, conclusion and recommendation



” Introduction

” Discussion of the result

” Conclusion

” limitation

” Recommendation

” Summary



Bibliography and References (this will be in appendix)

1. Can I have the dissertation returned to me chapter by chapter via e-mail, using the attachment.

2. thanks , I will be expecting the first chapter within one and a half week.