Accounting) Financial Statement and Ratio Analysis Assignment

Financial Statement and Ratio Analysis

You have been given the task of conducting some basic analysis on the financial statements released in Google s annual reports.

The annual reports can be found here:



Note: You don t need to read or summarize the section on credit insurers.

a)Write a summary of the article in about 1-2 pages (double spaced 12 point type)

b)Discuss what information you would obtain to assess the current health of your suppliers and determine whether their health is stable or getting worse?

Question 3(10 marks)

Discuss three of the principal measures that may be used to provide an assessment of the Customer Perspective. In each case critically assess the value of the measure. That is, provide a reasoned answer to the question  does the measure give an accurate assessment of whether we are providing value to our customers?