Ale (2003) argues that quality and service improvements lead to enhanced company revenues and higher margins. Discuss Dale s argument.

1.please annotate reference in article. like this Third, there are barriers to entry to protect monopolists from competition (Dobson, S. & Palfreman, S. 99).

2.reference quotations

3.have introduction, body and conclusion
Kelemen, M. (2005): Managing Quality  Managerial and Critical Perspectives. Sage. London

Dale, B.G. (1999): Managing Quality. Blackwell. Oxford