An understanding of product is essential for effective marketing. Discuss.

As a general rule, five attributes are considered when assigning marks to student s written assessments:

* Answer (Does the work answer the question or address the issue?)

* Structure (Is the general structure of the work coherent?)

* Flow (Does each statement follow sensibly from its predecessor?)

* Argument (Is there a convincing line of argument running through the work?)

* Evidence (Are claims supported by relevant evidence from the literature?)

This is your opportunity to show your understanding of the key issues pertinent to a key consumer marketing issue and, also, your skill in communicating this understanding to the reader.

** Please aware that this essay need to be submitted and through the checking plagiarism system, turnitin. please no plagiarism.