Analysis highlighting the relationship of marketing theory to marketing practice.

This paper is for a module of a Master in marketing:

The name of the module is Marketing for Entrepreneurship

NB: the writer should be experimented in the area of marketing and how to set up a new business.


Task A & B

A. With close reference to marketing by an owner manager or entrepreneur of your choice, submit a written analysis highlighting the relationship of marketing theory to marketing practice. This might refer to your own working environment, or to one in which you have worked. Your work should address some or all of the following:

” an analysis of the operational activity of the people concerned and how it meets or doesn t meet the evidence, theories and frameworks in the Entrepreneurial and Small Business Marketing literature.
” a comparison with competitors, highlighting any differences
” how you identified the owner manager and obtained assistance with this work.

Word limit 3,000 words. Your work should conclude with a word count (available on most word processing packages) and should include in an appendix a commentary on your learning (see below).

B. Learning
In all cases for 10% of the grade you are required to return as part of your submission document a) a list of relevant reading which you carried out and b) a short personal commentary (maximum one side of A4) on your learning on this module. This should include a reflection on your contribution in class to the learning of others as well as your experience what you have learned, and how, about entrepreneurial and small business marketing. Description without reflection is not enough. Further guidance will be given on this in class.

Please note
” all students must provide sufficiently clear introductory and supporting material to provide a rationale for choice of organisation as well as evidence of their research process.
” Obtaining ethics approval for primary research is essential: please consult your tutor.
” Students who do not provide a statement of personal learning will lose 10% of the module grade.



I will send you the module guide as you can see what should the paper cover and also what is the module about in order for you to complete the statement of personal learning.
Dear writer ;you will find every thing in the attached instructions.