Analysis the existing Marketing Strategy of an International Brand

For the INDIVIDUAL REPORT a
Make an analysis of the existing Marketing Strategy of an International Brand from ONE of the following sectors:
a? FASHION BRAND
a? MOBILE PHONE BRANDS
a? SPORTS GOODS BRANDS
a? ONLINE TRAVEL COMPANY BRANDS
a? A FOOD BRAND
Prepare and administer a Market Research Questionnaire and distribute to a group of between 10-20 participantsto establish Customer opinions, Preferences and Dislikes of the chosen brand.
Collate your data and write an INDIVIDUAL REPORT including your findings and make recommendations as to how the brand should develop with special focus on how it should adapt in these more difficult economic times.
a? WRITE A FORMAL BUSINESS STYLE REPORT including the following points:
a? Explain the rationale for your choice of brand and include a brief outline of its history, development and current strategy.
a? Use standard internal company report format with an Executive Summary and numbered headings.
a? Clear Findings analysis of your collated data and clear Recommendations on how the brand should develop in difficult economic times. doublespaced, single-sided, numbered headings, page numbers, title and contents page & plastic folder.

P.S. I would like you to choose any international brand as it says above and do the questionnaire about it I know we donat have time to ask people but you can make it up I guess ;), also please follow the criteria, and please attach a copy of the questionnaire with the work when its done, please make sure that everything is well structured and presented, also please all the information it has to be reliable and up to date 2011/2012, referencing in harvards way please.
Thank you very much


Referencing Requirements: