Analyze one print advertisements from the 1920s and 1930s, the early modern era of advertising

In this assignment you will analyze one print advertisements from the 1920s and 1930s, the early modern era of advertising. The goals of this assignment are:
1. to understand how advertisements of this period address the viewer and use persuasive techniques to appeal to their audiences;
2. to gain an historical perspective on consumer culture;
3. draw attention to cultural themes, tendencies, anxieties & contradictions of advertising.
3 Pages/750 words more or less.
Analyze one print advertisement from the twenty-year period between 1919-1939. You may not use ads that appear in the Marchand book. Draw upon the ad libraries here( ). Look at a variety of different advertisements. Relax and spend time looking over the ads and to get a sense of the target audience and culture of the period. This could be a very enjoyable aspect of this assignment. Collect as many ads as you can and then chose the best example for your paper.
a? You should have a research question that motivates your analysis. For example: How has modern art a or the mass media (radio, movies, comic strips, tabloids) a influenced the construction of ads? How or why have different products used scare tactics or elicit social anxiety in advertising? What different techniques have been use to sell romance, social status, good health etc.? How do ads promote a notion of a?consumer choicea or individuality? How have ads reinforced gender roles or class or ethnic stereotypes? How do ads reinforce the consumption ethic? How do they offer the means of adaptation or therapeutics?
a? What are the implications of your finding?
a? If you can, consider the dates of your ads to determine what significance, if any, these dates have on the advertising content or strategy. Do your ad seem to be early examples of a particular trend? Compare your findings with those of Marchand.
a? In what sense is your ad distinctly modern? How do they exhibit aspects of modernity?
a? Analyze the formal qualities of the as (i.e. their aesthetic or artistic style, use of images or photographs, ad copy, layout, composition, color, etc.). Also analyze the use of visual clichA©s and icons if present and relevant.
a? Determine as best you can the audience(s) for whom these ads were intended. What strategies were used to reach and/or appeal to the particular audience(s)? Did the advertiser have trouble a?keeping the audience in focusa?? Do the ads exhibit a class/mass distinction? Donat write about the actual audience; focus on the intended audience.
a? Do your ads suggest anything about how the advertiser felt about the role of the advertising profession? Is the advertiser attempting to a?culturally uplifta? the viewers of the ads? Are the ads used primarily to push the product? Does the advertiser consider the consumer to be rational or irrational? Is the advertiser offering a a?personalizeda? message by aligning him/herself a?side-by-sidea? the consumer?
a? Analyze the social relations depicted between people in the ads (especially if you are analyzing a?social tableauxa?). How do these relations represent aspects of age, race, class or gender?
a? Situate your ad in the broader context of production and consumption. For example, discuss the ways that consumers were a?habituateda? into the consumption ethic, how new packaging designs, new products, technologies or consumption practices attempted to influence their everyday lives and attitudes toward modern living.
a? i?0 magine how Roland Marchand would analyze this ad. If your ad differs from ones that appear in his book, how might he have accounted for these differences? Do these differences function to undermine his arguments about certain types of images or visual clichA©s?
a? The most successful papers will be those that utilize the course text in ways that not only permit detailed analysis of the ad but also contextualize these analyses within the larger realm of a developing consumer culture. Try to point out new considerations that the text has not addressed.
a? Some sources to get you started: