Andout for the case study Monsanto Europe

Subject: Global Business

The aim is to write the handout for 3 pages according to the attached case study Monsanto Europe”.

What are Monsanto issues in Europe?
What Monsanto should do to develop its GMOmarket in Europe?
Also we have to describe the following points:
-holistic
-marketing -customer behavior -why eu thinks about GMO
-ethical
-financial
-global trade issue