Ands On! Childrenas Art Museum of Chicago
This assignment will enable you to apply the concepts of marketing and consumer behavior in analyzing a business plan. The business plan of a?Hands On! Childrenas Art Museum of Chicagoa? involves the risks of a significant financial investment, and it helps compete with many
world-famous art museums and achieve logistical success in serving many different markets.
Using the attached business plan, a?Hands On! Childrens Art Museum.
Read the business plan, and answer the following questions:
-How many markets does the a?Hands On! Childrens Art Museum of Chicagoa? plan serve?
-What are the products and services that the a?Hands On! Childrenas Art Museum of Chicagoa? plan offers? Can they be subdivided into identifiable lines that appeal to different customers?
-Who are the competitors mentioned in the business plan? Who are the competitors not mentioned in the business plan?
-Why is it important to determine the market, competitors, and product and service offerings before establishing a business? Using analysis tools, determine the ingredients of success and failure present in the a?Hands On! Childrenas Museuma? plan