Ands On! Childrenas Art Museum of Chicago

Introduction:
This assignment will enable you to apply the concepts of marketing and consumer behavior in analyzing a business plan. The business plan of a?Hands On! Childrenas Art Museum of Chicagoa? involves the risks of a significant financial investment, and it helps compete with many
world-famous art museums and achieve logistical success in serving many different markets.

Tasks:

Using the attached business plan, a?Hands On! Childrens Art Museum.
Read the business plan, and answer the following questions:

-How many markets does the a?Hands On! Childrens Art Museum of Chicagoa? plan serve?
-What are the products and services that the a?Hands On! Childrenas Art Museum of Chicagoa? plan offers? Can they be subdivided into identifiable lines that appeal to different customers?
-Who are the competitors mentioned in the business plan? Who are the competitors not mentioned in the business plan?
-Why is it important to determine the market, competitors, and product and service offerings before establishing a business? Using analysis tools, determine the ingredients of success and failure present in the a?Hands On! Childrenas Museuma? plan