Answer the 3 questions each one 250 words

1. Is concerned with BOTH the 4 ps and 4 cs model...
Here you need to consider each model and be prepared to compare and contrast them.

3. Buyer Behaviour and Loyalty Schemes
Here you need to consider how consumers buy: wants needs and desires. And also think about loyalty schemes and market research.
4. Concerns a pure service or pure good
Here you need to think about what makes a service? in short the 3 pas,
What makes a good? in short the 4 pas.
How do they differ, and in conclusion is a pure good (that is just 4 pas) possible andequally is a pure service possible (just the 3 service-centric pas a People, Process and Physical Evidence?