Answer the question from marketing point of view

Its a marketing class
i will upload a case study about Iphone
The tittle of the case is Apples Entry into the mobile Phone Market
answer those to Questions in 9 pages.
my sources should be only from the case and the internet.

1-What, according to you, was the reason for such a huge amount of buzz being generated around the launch of iPhone? Discuss the advantages and disadvantages of the strategies adopted by Apple in launching iPhone

2-Prepare a note on what should be Apples strategy for iPhone in Europe and Asia (except Japan), considering that Europe is a relatively mature market for mobile phones and Asia is largely an emerging market.