Ap Analysis, SWOT Analysis, and Needs Assessment on NIKE

The company that I chose was NIKE. I did a SWOT Analysis already on them. The website I was using is
-Information for your analysis organized under these headings (about three to four bullets each)
Strong branding
Technical innovation in the design and manufacturing process
Largest seller of athletic footwear and athletic apparel in the world
Has their own staff of specialists in the areas of biomechanics, chemistry, exercise physiology, engineering, industrial design, sustainability, and related fields
-Reports about factory conditions overseas
-Everyone wears or buys NIKE. Market to the people who arent into sports as well as the fitness industry
Lower priced high quality shoes
Competitors like Adidas and Reebok
Counterfeit products