Arley-Davidson External and Internal Analysis

This is a two part assignment:
Instructions for this assignment: Perform all of the elements listed below.
Part 1: External
As part of the Strategic Business Plan, you have been asked to:

Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.

Analyze the dynamics of competition using Porters Five Forces Model of Competition. Correctly assess the dynamics of competition.

Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.

Summarize the strategic issues firms in this industry face and identify their biggest threats.
Part 1 is a one page word document.

Part 2: Financial

Gather the financial information necessary to do a complete ratio analysis and the BSC key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

Internal Business Process
Learning and Growth

Perform a ratio analysis using H-Ds five-year financial performance. Interpret the meaning of the ratios and financial performance.

Summarize the findings in a PowerPoint presentation of approximately five slides titled The Analysis of H-Ds Current Strategy: Two Views.”

Support the presentation with a oneto two-page Word document narrative.


Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitor after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries competitors.

Summarize the findings in a five-slide PowerPoint presentation titled Competitor Analysisand produce a Word document of about two pages in length.

These are the specifics of what I am needing from the above directions.

External environment analysis: driving forces, dynamics of competition, and at least three statistics about the size of the industry.
Summarize strategic issues and faced by the industry and identify their biggest threats.
Performed a financial ratio analysis using H-Ds five-year financial performance and interpreted the ratiosa see the text for which ratios to perform. In addition, you will conclude how well the firms strategy is working.
Created a hypothetical BSC for H-D after selecting which measures you believe are important in the four areas: serving customers, improving processes, learning, and growth and financial performance.
Performed a ratio analysis of the financial performance of three competitors and compared them to H-D. Developed a PowerPoint presentation titled The Analysis of H-Ds Current Strategy: Two Views,which is supported by a Word document narrative.
Developed a PowerPoint presentation supported by a Word document that explains the analysis on the slides. Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience. Followed APA rules for attributing sources