Arley Davidson -Globalization and Strategic Management
As the CEO of Harley Davidson, how would you compare the advantages and disadvantages of using exports,joint ventures, and foreign subsidiaries as ways of expanding international sales? In America and Japan Harleys positioning has shifted from providing a product (motorcycles)toward providing a service(way of life). Will this positioning succeed in Asia, Africa, and South America? Assume CEO of HD has decided to set up new manufacturing facilities in both China and India. Which of the general environment conditions should be analyzed before Harley makes strategic investments in each country? And to get started there, should Harley set up wholly owned subsidiaries to do the manufacturing or would it be better off entering into joint ventures with local partners? Finally, Is it accurate to say that Harley is Still on topof its game? How is the company doing today in both domestic and global market? Who are its top competitors in the other parts of the world, and how is Harley faring against them?