Arms of Direct to Consumer Advertising in Health Care/Pharmaceuticals

An Economics class research paper about the negative aspects of direct to consumer advertising in america, based on pharmaceutical companies and health care. So far i have come up with these negatives, more would be great too.
1. Educational risk
a ? Mislead patients by failing to adequately communicate risk information
a ? Undermine physician-patient relationships as patients may attempt to dictate the terms of specific treatments they want, which may not be the best option
2. Economic risk
a ? Increase drug prices to recoup the costs of expensive promotional campaigns
3. Operational risk
a ? Lead to excessive demands on physicians, over-medication, and drug