Arvey Nichols: Expanding the brands geographic coverage

Assessment Criteria
Demonstrate a breadth of knowledge and detailed understanding of the key criteria in the global brand management.
Critically analyse branding strategies over geographic boundaries and their application to Harvey Nichols.
Analyse relevant branding theories to support the recommendations for Harvey Nicholsi?? branding strategy into a new market.
Identification of which brand elements to adapt and which to retain and well justified selection again justify your choices.
Develop a coherent and well-presented report within specified word limit.
Convey your recommendations creatively using a poster.