Arvey Nichols store (International Marketing report)
Harvey Nichols recently announced it will be opening a new store in partnership with Qatari business group, Saleh Al Hamad Al Mana, in the Doha Festival City shopping area. This will be Harvey Nicholsi?? eighth international store. (Mintel 9.12.14)
As a marketing consultant for Harvey Nichols, you have been asked to write a report on the proposed international marketing development for the company and recommend the market for their ninth international store.
Based on your critical analysis of the company and its marketing environment, assess the strategic options available for Harvey Nichols to further develop its international presence. Recommend with justification Harvey Nicholsi?? strategy for international growth, identifying and recommending the market for its 9th international store. Also discuss appropriate market entry modes and the marketing mix for the proposed market.
International Marketing Strategy Report
This should include:
i?? summary situation analysis reviewing key aspects of the marketing environment audit
i?? critically discuss Harvey Nichols strategic options for international growth and make strategic recommendations for its future international growth
i?? evaluate market potential and recommend its next international market and proposed entry strategy for its 9th store
i?? outline the recommended marketing mix for the proposed market, ensuring its relevance to the target audience.
Notes on report:
i?? Please note analysis of case study research data and any additional data should be included in appendices in the form of a marketing audit. Please ensure you cross reference the marketing audit within the main body of the plan to ensure you receive relevant marks e.g. summary situation analysis to summarise key findings from detailed marketing audit in the appendices.
i?? You should use the information provided in the case study material but you can include additional research data
i?? The focus of your additional research should be in relation to the academic nature of international marketing strategy development, as opposed to a lots more additional market data
i?? Please present in business report format
Case information: Harvey Nichols
Harvey Nichols to open in Qatar
Source: Mintel 09-12-2014
The premium department store will open an 80,000 sq ft store in Doha in 2017.
The Harvey Nichols store will be opened in partnership with Qatari business group, Saleh Al Hamad Al Mana, in the Doha Festival City shopping area. This will be Harvey Nicholsi?? eighth international store.
Stacey Cartwright, group chief executive of Harvey Nichols, said: i??Doha is an exciting market for Harvey Nichols due to the significant growth we are seeing in the country. Research tells us that our brand translates well in Qatar as well as with the Qatari customers when they shop in our home market.i??
Added on 06.03.2015 08:23
pleas read all this information well and pleas follow every instruction that was giving pleas.
pleas dont for get to do the following also,Introduction,
Conclusion,Reference and appendices.