Asbro Inc. Marketing Plan for new Service

My company is Hasbro Inc. and below is the requirements to be incorporated into the paper. The body of the paper needs to be 10 pages and reference a few Images/Tables. There needs to be a minimum of 8 sources incorporated into the paper. The main source must be Services Marketing: Integrating Customer Focus Across the Firm 6th ed. By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Iave attached powerpoints from the textbook with key concepts that need to be incorporated into the paper.

Frame paper as though you have been hired as a consultant by your organization that is looking to add a service component to support their tangible product line. Give the final recommendations and marketing plan to your clients. Iave attached an outline labeled Hasbro Marketing Outline which provides some guidance regarding the paper and the service to be provided. Section headings to be included but not limited to a Hasbro Inc. Customer Analysis; SWOT Analysis of Hasbro; Current Competitor Analysis a Mattel; Future Competitor Analysis a Redbox; Marketing Mix Plan (4Pas of Marketing a should be extended to 7Pas); Communication Objective and Media Plan; Why Service is Good Hasbro and should Adopt-How does the service; Servicescape and Linkage to Service; Conclusion Please see attached Paper requirements for the complete instructions