ASE: .pefa.com: Pan European Fish Auctions  Implementing A Virtual Marketplace (IMD029)

i am attaching the case study and i need u to answer the following questions with full supply chain analysis

CASE QUESTIONS:

1. What do you see as the advantages/disadvantages in the Pefa.com approach vs. the local on-site auction (a) from the fisherman s point of view and (b) from the buyer s point of view?
2. How might the Pefa.com approach impact the supply chain (see Exhibit 1 of case) linking fisherman with both local and remote buyers?
3. What is required to assure the key business processes (see Exhibits 2, 3, and 4 of case) supporting the supply chain that links the fisherman and remote buyers?


4. What would you recommend that Becaus-Pieters do in order to capitalize on Pefa.com s first mover advantage, thereby increasing the barriers to entry of potential rivals?

(You must keep the focus on  how to make  )