A s e S t u d y b a s e d o n k e y r e a d i n g a L E G O G r o u p W o r k i n g w i t h s t r a t e g y b y A n d e r s B i l l e J e n s e n
You are a strategy consultant and you have been commissioned by the LEGO Group to undertake a strategic analysis of their business
Using relevant analytical models, you are required to provide the company with advice on their performance and recommend course(s) of action to take. Your analysis must also include justification and a critical evaluation of the models selected.
Your recommendations must be well founded and should clearly relate to your analysis.
Suggested structure and approximate weighting of marks
Part 1: Identification of key issues, justification and evaluation of the choice of analytical models(20%)
Part 2: Strategic analysis with application of the chosen model (s)(60%)
Part 3: Recommendation and Conclusion(20%)
Essential: the work should demonstrate critical analysis and evaluation, Harvard referencing method should be used where appropriate. There should be an evidence of a wider reading (not only textbooks and the company websites but also academic journals).