Ase Study: Flumist (Evaluation and Suggestion)
1.(a) What are the most important structural conditions affecting the US Flu Vaccine ? (b) Is this an attractive industry? (c) How are the structural conditions changing?
2.Critically evaluate the competitive position of FluMist
3.What strategy should the CEO Roger Sampson pursue for FluMist in the Flu Vaccine market and why?
Case Study: it will be provided and need to use most information from the case.Extra information is welcome but cannot affect the weight of core case.
Writing must be on the THREE key questions,esepcially the 2nd and 3rd.