Ase study Keralogie; LOreals Sleepimng Beauty

This case is for a course called Product and Pricing managenement , i would like you please to analys the case as i will have an exam on it, i will attach the past exam papers for different cases so you can know what type of questions there might be, also i will attach the module handbook so you can know the course topics..

Thanks

p.s i will fax the case to the UK fax number