Ase Study on Marvel Entertainment Inc.: Iron Man to the rescue by Ellie A. Fogarty and Joyce P. Vincelette

From the Case Study 15: Marvel Entertainment Inc. Iron Man to the rescue by Ellie A. Fogarty and Joyce P. Vincelette in the book Strategic Management and Business Policy: Toward Global Sustainability 13th

Please write the Strategic Alternatives and Recommended Strategy

Here are some links for marvel comics. Hopefully this can give you ideas for the case study. This one is a history of marvel comics turnaround from 1997-2001:

mpm15/C%26IChapter2.pdf