ASE STUDY: Smart Card LLC Marketing Plan

By assessing the market feasibility, discuss if the management team has done enough research to quantify the size of the market.
Discuss how the legal structure of an LLC used by Smart Card affects the high and low levels of attractiveness of the financial factor as illustrated in Figure 4-4.
Discuss the various outside threats to the Smart Card LLC model.
Based on the information and figures presented in the case study, discuss whether or not you would invest in this company. Provide a specific rationale.
The format of the paper is to be as follows:

Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.
Type the question followed by your answer to the question.
In addition to the three to five (3a 5) pages required, a title page is to be included

CASE STUDY: Smart Card LLC Marketing Plan

Smart Card LLC uses its expertise in smart cards and magnetic stripe technology to develop applications and solutions to meet the rapidly growing demand for marketing frequency programs. Existing and previous loyalty programs have normally been too expensive, complicated, and paper intensive, thus leading to lack of customer participation. As competition increases in retail and other industries companies are searching for new ways to understand customers and retain them. Smart Card LLC offers a smart card solution for these companies. Smart Card LLCas strategy is focused on using smart cards for frequency programs that can benefit the customer. The company enables its clients to identify the following: Their most profitable customer. What these customers purchase (how often, how much). Their buying preferences.
Clients use these smart card solutions to better understand their customers and their purchase habits to introduce new services that create added value. Smart Card LLC also uses a marketing database to drive all aspects of the marketing mix: advertising, promotion, pricing, and site selection. Plus, it can be customized to meet the individual clientas needs.
The objective is to establish an ongoing relationship with the client that will enhance the companyas return on investment. Industry surveys have found that 80% of revenues are generated by 20% of customers. Smart Card LLC can help companies identify that 20% segment of their customers.