ASE STUDY THE NATIONAL BICYCLE INDUSTRIAL COMPANY IMPLEMENTING A STRATEGY OF MASS CUSTOMIZATION

I WILL FAX YOU THE CASE STUDY…

MODULE ASSESSMENT
The assessment is in THREE sections.
Section 1 Issues and Problems
Read the Case Study The National Bicycle Industrial Company Implementing a Strategy of Mass-customization(in Schroederi??s textbook i??Operations Managementi??, 2003, pp. 413-423).
Extract operational issues and problems from the case study that are related to the central theme of the case study company. You should be able to locate evidences and interpret data. You should also justify your use of any theoretic models and decide and discuss the nature of these issues/problems (e.g. raw problems, root cause, broad issue, urgent, possible, likely, etc).
This will contribute 40% to the marks available. Word court: 1,200.
Section 2 Process Analysis
Read again the Case Study The National Bicycle Industrial Company Implementing a Strategy of Mass-customization(in R Schroederi??s textbook i??Operations Managementi??, pp. 413-423).
Choose a Capacity Management related issue/problem which has been discussed in Section One and discuss whether the process can be improved. You should be able to follow a conventional method and deal with the level of analysis. You are expected to decide wherever data are possibly missing, incorrect or conflicting. So go and find out information needed and/or make appropriate assumptions. You are also supposed to create solutions as to how to improve the current situation.
This will contribute 30% to the marks available. Word count: 800.
Section 3 Research
Select a Technology Development related issue/problem discussed in Section One and undertake further reading (secondary research) to see how services provided by the company can be improved or better comprehended (by the customers and suppliers).
You should be able to find relevant information and make your own argument. Learning sources may include specialist books and regular or electronic journal papers (e.g. from Emerald). References are required.
This will contribute 30% to the marks available. Word count: 800
Total word count: 2,500 (this regulation gives students flexibility to design their coursework)
The submission date for the Coursework Assessment is Friday 15th December 2006. Hand-in Place: Mt Pleasant Campus Centre, Aquinas Building, Liverpool, L3 5UZ. Tel: 0151 231 3333. Hard copy is accepted only.
The criteria for marking each question are given later on Page 15 in this Module Handbook.
You are once again asked to familiarise yourself with the Universitys regulations with regard to plagiarism and late submission of coursework assignments.
Students are strongly recommended to take a two-stage approach towards assignment: complete drafted report to a full; restructure/reword the report to a final version.