Ase study:Sony Ericsson mobile music strategy
This is a case study, unit International Marketing Strategies. Can you please read it BSTR215.htm (i also attached a world version)
and answer the following question:
1. Identify the key strategic marketing issues facing Sonny Erickson globally, including opportunities and threats (SWOT analysis).
2.Determinate underlying structure of the mobile business. What are the critical success factors necessary for survivor and for competitive advantage.
3.Develop an outline global marketing strategy for Sonny Ericssons with reasons for the choice.
There is no need of introduction or conclusion, just straight answering the questions. You must stay with the case study, and not to use any additional information about the company.