Bancassurance and  assurancebank strategie

( the Question of the essay)

Identify one European bank and one European insurance company of your choice that have entered into  bancassurance  and  assurancebank activates

a) Critically evaluate the opportunities and challenges of the  bancassurance and  assurancebank strategies of theses tow companies (70% Marks)

b) Discuss why  bancassurance strategy has been more successful than  assurancebank strategy. (30% Mar

(you can identify any european bank such as HSBC and Insurance company such as ING)

(these references are important but you can add other if you think it will be useful)

1-Nurullah, M., (2005), the future of banking, in Hasan and HUNTER(EDS), research in Banking and finance, vol.5, Elsevier Series.

2Swis Re, (2007), bancassurance: emerging trends, opportunities and challenges, Sigma, 5

3Nurullah, M., and S. Staikorus, (2008), the separation of Banking from insurance: Evidence from Europe, Multinational Finance Journal, Vol.12, No.3/4 pp. 157-184

4L.Paige Fields, Donald R. Fraser, James W. Kolari, (2007) Bidder Returns in bancassurance mergers: Is there evidence of synergy? Journal of Banking & Finance, Vol. 31 , Issue 12, PP. 3646-3662

5Markus M. Schmid, M. S. and Walter, I., (2009) , Do financial conglomerates create or destroy economic value? , journal of Financial Intermediation, vol. 11,Issue 4, pp. 398-428, pp. 193-216