BKY)Global Corporate Strategy Nokia-Microsoft Strategic
This individual assignment will be assessed by means of a 3,500 i?? 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Smartphone Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations.
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.
Your task is to carry out a critical analysis and evaluation of the strategies adopted by global smartphone providers, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be within the range 3,500 words (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style.
It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.
In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the i??practicali?? case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing i??whyi?? rather then describing i??whati??. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the i??presentationi?? criteria.
i?? your ability to isolate the key strategic issues
i?? the coherence and depth of the analysis of those issues
i?? the ability to analyse the strategy context within which companies operates
i?? the ability to critically review and evaluate strategic decisions made by companies
i?? the use of relevant evidence, from material provided and personal research to support any statements made
i?? the appropriateness of the methods used and theoretical models and frameworks applied
i?? the breadth and depth of research undertaken
Evaluation of data
i?? the ability to make sound recommendations or conclusions arising from the analysis
i?? the soundness of arguments put forward
i?? the summary of arguments
i?? report layout and format
i?? use of illustrative material and evidence to support arguments
i?? the appropriateness of length
i?? the quantity and accuracy of referencing
The Global Smartphone Industry:
The first decade of the 21st century saw a sudden increase in the market for converged-function smartphones. Convergence of technology refers to the coming together of various technologies to work in synchronized way and deliver better performance as well as offer several new functions which were till then not available in mobile phones. The turn of the century saw the mobile phone turning into an ultimate device of aspiration for consumers around the world, providing opportunities for strategic alliances, mergers and acquisitions within the smartphone industry, Nokia and Microsoft took advantage of these opportunities (information from company websites.
Question One: Smartphone industry competitiveness
Using information from the case study, relevant data/information from Nokia and Microsoft company websites (/economist.com The Economist