Business Communication: Part one: 2000words Part two: 500 words.

This paper will submit through UK Turnitin system, Please do not plagiarism. Thanks.

Assessment 1
The first assessment consists of 2 elements:

Element A Communication Plan (2000 words)
During 2014 Malaysia Airlines experienced two airline crashes which severely damaged the companyyii?? 0.5 s global reputation, image and financial position.
Acting as a senior communication officer for Malaysia Airlines you have been tasked with developing a strategic communication plan designed to assist the company in rebuilding its reputational and financial position in the global airline sector. The strategic communication plan will be written using the following headings:

Executive Summary
Situational Analysis
yii?? 0.5 SWOT Analysis
Communication Strategy
yii?? 0.5 Identifying the Target Audiences
yii?? 0.5 Determining the Communication Objectives (SMART)
yii?? 0.5 Designing Message(s)
yii?? 0.5 Choosing Media
yii?? 0.5 Media Schedule (GANTT Chart)
Summary (Desirable outcomes for the company)

Throughout the plan reference to appropriate communication theory and concepts should be made.

Element B yii?? 0.5 Press Release (500 words)
Write a press release for Malaysia Airlines designed to communicate one of the messages determined in your communication plan (Part A). The press release should be yii?? 0.5 newsworthyyii?? 0.5 and correctly follow the formatting rules for this type of written communication.

Business Communication: Part one: 2000words Part two: 500 words.

This paper will submit through UK Turnitin system, Please do not plagiarism. Thanks.

Assessment 1
The first assessment consists of 2 elements:

Element A Communication Plan (2000 words)
During 2014 Malaysia Airlines experienced two airline crashes which severely damaged the companyi??s global reputation, image and financial position.
Acting as a senior communication officer for Malaysia Airlines you have been tasked with developing a strategic communication plan designed to assist the company in rebuilding its reputational and financial position in the global airline sector. The strategic communication plan will be written using the following headings:

Executive Summary
Situational Analysis
i?? SWOT Analysis
Communication Strategy
i?? Identifying the Target Audiences
i?? Determining the Communication Objectives (SMART)
i?? Designing Message(s)
i?? Choosing Media
i?? Media Schedule (GANTT Chart)
Summary (Desirable outcomes for the company)

Throughout the plan reference to appropriate communication theory and concepts should be made.

Element B i?? Press Release (500 words)
Write a press release for Malaysia Airlines designed to communicate one of the messages determined in your communication plan (Part A). The press release should be i??newsworthyi?? and correctly follow the formatting rules for this type of written communication.