Business Report Not an Essay) Exporting products to China: Understanding the cultural environment for Chinese biscuit consumers

Part 1 Business Report Proposal (500 words)

Supporting lecture a Week 2



Part 2 Business Report (1500 words)

Supporting lecture a Week 5



This assessment will be graded in two parts:



Part 1 Business Report Proposal (10%)

You are required to submit a two page proposal for your business report in your tutorial in Week 5. Include the following details as outlined in the lecture:

i. Your full name, student number, tutorial class.

ii. Prepare the proposal with a structure that includes: Introduction and an outline the action plan

iii. The document should include:

a? The Ready Baked Biscuit product you have chosen

a? Outline your plan including relevant sources of information and

a? how you will gather and analyse your information

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Part 2 Business Report (25%)

Submission of the full report via SafeAssign prior before submitting the printed copy is mandatory. You are required to submit the business report in your tutorial in Week 8. Include the following as outlined in your lecture:

a? GU Assignment submission declaration form.

a? Follow the Business Report format

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Learning Advice:

Students are encouraged to make appointments with a Learning Advisor should they need assistance with their reports. Refer: workshops-training



EnglishHELP:

Students are required to register for assistance Email: englishhelpgriffith.edu.au to register.

TASK Exporting products to China:

Understanding the cultural environment for Chinese biscuit consumers

1 Goodman Fielder is an Australian company operating in the consumer goods industry (B2C). The Goodman Fielder company is the brand manager of over twenty leading Australian food products. This task is related to the specific brand named White Wings. Refer au for further information.



2 You are the International Marketing Manager of this company. You have been asked to prepare a report for your Marketing Director to assist the future export strategy of one of the companyas leading products in the Ready Baked Biscuit category. The company is trying to understand the mainland Chinese grocery market in terms of the cultural environment and consider whether to customise or standardise the product for this market.



3 The product category and brand that are the focus of this report is:

o Segment: Shelf stable biscuits

o Company category: Ready Baked Biscuits

o Products that you may choose from are: Chunky Cookies, Chunky Minis, Creamies, Splits or Drizzles.

(You may choose ONLY 1 of these products for your report).



4 Your task is to conduct secondary research and review the cultural environment for mainland China to the specific elements. Your report is required to address the specific cultural elements of:



a? Material Life

a? Language

a? Social Interaction

a? Aesthetics



5 The outcome of your report should provide recommendations supported by rationale for either standardising or customising your chosen product for this market.