Case study: Bixi Montreal innovative public bike system

This is for an operations managment course for please use relevant text and books availabe. The case was written by pummy chatterjee under the direction of debapratim purkayastha.
Individual work, 1,500 words +/10%
You are required to:

1. Examine and explore operations methods and instruments in managing customer demands, and
2. Analyse and explain how an operations process/system works and relate this explanation/analysis to its market performance.

Marking scheme
In their individual work (count 50%), students will need to demonstrate that they are able to:

1. Critically evaluate a range of established operations management techniques, systems and approaches in satisfying customer requirements,
2. Critically apply established operations management models and tools to a specific business setting and evaluate the results for market performance.