Case study in crisis communication Crisis Management Communication

The assignment is to locate a recent (within the past five years) case study in crisis communication by using Coombs 3-stage Crisis Communication model.
Use the following outline:

INTRODUCTION: Provide a brief overview of the case. Include the name of the organization, what happened, when it happened, where it happened and why it happened. Then briefly explain the outcome of the case.

PRE-CRISIS: Discuss Signal Detection on the case. Were there early warning signs such as customer complaints, negative media stories, negative social media, negative investor communications, etc.?
Discuss Prevention efforts on the case. What efforts were used for issues management, risk aversion, and reputation management?
Discuss Crisis Preparation on the case. What vulnerabilities were identified? Was there a CMS team and how well did they perform? How effective was the spokesperson? Did they have a crisis management plan in place? Did it appear that they had a crisis portfolio (a list of the most likely crises to befall an organization) or did it appear that this crisis was totally unexpected? Describe the Crisis Communication System that was utilized? Was it effective or were there problems?
What three recommendations would you make to improve this stage of the crisis management?

CRISIS EVENT: Discuss the Trigger Event on the case. Was there a trigger event or series of events? What was the trigger event?
Discuss Crisis Recognition on the case. Was the crisis recognized quickly or did the Crisis Communication Team have to sell the crisis to management? If so, how did they do this? How was information collected?
Discuss Media Relations on the case. What was the tone (positive, neutral, negative) of media coverage of the case? Did the crisis receive widespread media coverage? What were the primary topics in media coverage of the case?
Discuss Crisis Containment on the case. How long did the crisis last? What was the crisis response? How effective was the crisis response? Were there efforts used for reputation management? Were there contingency plans in place? Did they follow up on concerns throughout the crisis? What was the impact/outcome of the crisis?
What three recommendations would you make to improve this stage of the crisis management?

POSTCRISIS: How did the crisis managers know when the crisis was over? Did it appear that they left stakeholders with a positive impression of managing the crisis? What lessons were learned? Did it appear they are adequately prepared for the next crisis? Did it appear that they are continuing to scan and monitor, or did it appear that they have closed the books on the crisis?
What three recommendations would you make to improve this stage of the crisis management?

SUMMARY: Briefly summarize findings and recommendations on the case.

Note: Please attach the case paper.
Please dont copy