Case studyabout mergers and acquisitions
Cadbury and Kraft agree A?11.6bn deal
By Jenny Wiggins and Lina Saigol
Published: January 18 2010 21:18 | Last updated: January 19 2010 13:53
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a? Evaluation of the impact of the motives for merger/acquisition on the measurement of the firmas performance.(For this section you should use the Brouthers paper listed under required reading below.)
See also detailed assessment criteria below.
Your analysis should make reference to the required reading below. Other sources may also be used in addition.
Required Reading List
Available via the Online Library:
Brouthers, K. D., van Hastenburg, P. and van den Ven, J. (1998) a?If most mergers fail why are they so popular?a, Long Range Planning,Vol 31, No 3, pp. 347-353
THE REQUIRED READING VERY IMPORTANT SO PLEASE DO READ AND CONNECT TO THE ARGUMENT, IT IS AN ONLINE, SO THE LOG IN INFORMATION IS: UNIVERSITY HERTFORDSHIRE