Case study)please answer the following two questions

please answer the following two questions and analyze the case study.

to be able to answer these questions you need to read the case study.

your main source Mustbe the paper that i will upload!

1-What, according to you, was the reason for such a huge amount of buzz being generated around the launch of iPhone? Discuss the advantages and disadvantages of the strategies adopted by Apple in launching iPhone

2-Prepare a note on what should be Apples strategy for iPhone in Europe and Asia (except Japan), considering that Europe is a relatively mature market for mobile phones and Asia is largely an emerging market.