Celebrity endorsement affects consumer behavior

Minimum 4 and Maximum 5 references. 2 of them must be from online databases, for example, EBSCO Business Source Complete, Springer Link Journals, ABI/INFORM Global, ….
The references should NOT be older than 20 years.
APA Format style.

I need the introduction with a clear thesis statement and clear point. NO paraphrases or summaries in the introduction.

Thoughts should be clear, logically related and support topic sentence.

we need less paraphrasing and more self-writing to make the points more clear. I think too much paraphrasing and evidences make the reader lost and the ideas unclear.

Ill attach files with the criteria well be evaluated according to.

Thank you

Maryam Al Muftah