Celebrity endorsement affects consumer behavior

Minimum 4 and Maximum 5 references. 2 of them must be from online databases, for example, EBSCO Business Source Complete, Springer Link Journals, ABI/INFORM Global, ….
The references should NOT be older than 20 years.
APA Format style.

I need the introduction with a clear thesis statement and clear point. NO paraphrases or summaries in the introduction.

Thoughts should be clear, logically related and support topic sentence.

we need less paraphrasing and more self-writing to make the points more clear. I think too much paraphrasing and evidences make the reader lost and the ideas unclear.

Ill attach files with the criteria well be evaluated according to.

Thank you

Regards,
Maryam Al Muftah