Chapter five discussion and interpretation of analysis

I will attach the literature review and chapter 4 to help in the discussion chapter. please relate to the literature review . Note that in the end of the literature review i have added a diagram of my own that has both internal communication and PR .
Remember to use PR terminology and theories while discussing as it is a PR dissertation.

I still didnt get my supervisors approval on chapter 4 i am running out of time , so, i will send 4 and 5 together for approval.