Chartered institute of marketing: understanding customer relationships

British Petroleum is currently facing crisis ever since the oil spill in April 2010. While undertaking the tasks, keep in mind this Deepwater Horizon Accident.
The essay is divided into 3 tasks. Task 1 is related to British Petroleum and an organisation of own choice. The organisation chosen for task 1, is the same organisation to be considered for task 2 and 3.

please make sure there is no plagiarism !

the assignment is completely explained in the attached document