Choose a company or organisation suggest an additional green product or service it could offer in the market

Write a 1500 word analysis of the companyas environmental performance and how this could be enhanced by the new product or service
In your analysis explain why the product or service is more sustainable and explain how it could be produced and marketed in the most sustainable way. Consider what the marketing approach could look like and also consider how the product or service might be distributed and delivered, as well as what happens at the end of its life or usefulness.
Your mark will depend on how well you argue your case for the new product or service, how well you design the environmentally optimised production, marketing and distribution of the product or service and how well your are able to support your argument with data from reliable (academic) sources. It is your job to sell it to us!
Its all about the greener product and how well you argue with other greener existing products in the market in its category aswell as how its more sustainable for the business and what happens to the product in the end. We can use diagrams aswell. Its more like a business plan but in the form of essay.

This is the provisional reading list.Sources from the reading list that are relevant , please use!

MBA Elective BST 539/BSP 976 International Sustainable Business 2009
Provisional Reading List

Disaster scenarios:
Diamond, G. (2005) Collapse: How societies choose to fail or succeed, Los Angles: Viking Press.
Aleklett, K. (2007) Peak Oil and the Evolving Strategies of Oil Importing and Exporting Countries; Facing the hard truth about import decline for OECD countries; Discussion Paper No. 2007-17, December, Paris: OECD-International Transport Forum.
David, P. A. (2007) Path dependence: a foundational concept for historical social science, Cliometrica, 1, 91-114.
WCSD (1987) Our common future (The Brundtland Report), World Council for Sustainable Development.
Meadows, Meadows, Randers and Behrens (1972) The limits to growth.
Cambell, C. J. (2002) Forecasting global oil supply 2000-2050, M. King Hubbard Center Newsletter 2002/3.
International Energy Agency (2008) World Energy Outlook 2008 Factsheet: Global Energy Trends,
Garrouste, P. and Ioannides, S. (2000) (eds) Evolution and path dependence in economic ideas: past and present, Cheltenham: Edward Elgar.
Nelson, R. and Winter, S. (1982) An evolutionary theory of economic change, Harvard, MA: Harvard University Press.
Carson, R. (1962) Silent Spring,
MEA (2000) Millennium ecological assessment
Climate change:
Lynas, M. (2007) Six degrees: our future on a hotter planet, London: Fourth Estate.
See also html

SchA¤fer, H., Beer, J., Zenker, J., Fernandes, P. (2006) Who is who in Corporate Social
Responsibility Rating? A survey of internationally established rating systems that measure corporate responsibility. Bertelsmann Foundation.

Global Reporting Initiative kalundborg.htm 20k
Jackson, T. (2009) Prosperity without growth a the transition to a sustainable economy, London: Sustainable Development Commission.

NB: please ensure the assign