Coca cola gb marketing and economic strategy

assignment criteria:The brief for the assignment is to choose ONE brand from the i??UK Superbrandsi?? top 20 and create a marketing campaign based upon your research of the economic and marketing environment in which it inhabits.
Your assignment should be based upon Brand and market maintenance of current UK position

my requiremnts :the brand i chose is coca cola,and dont add any introduction or conclusison

Added on 28.01.2015 10:55
any reference add a page number

Added on 28.01.2015 10:58
the brand i chose to create a campaign is coca cola and maintain its brand and market position in the uk .

Coca cola gb marketing and economic strategy

this is the assignemnt brief:
choose ONE brand from the a?UK Superbrandsa?and create a marketing campaign based upon your research of the economic and marketing environment in which it inhabits.
Your assignment should be based upon Brand and market position improvement OR brand maintenance of current UK position.
i choose coca cola and to maintain their market position in the uk .
in the report i need include :
1coca cola current market position in the uk(where they are and where they want to be)
2strategic GAP analysis(financial analisis,etc)and based on that make a
marketing strategy use tactics(financial stategy,etc ;in order to reach your goal.
apply theories.
ps: dont add any introduction or conclusion ,i only need the main body.

Referencing Requirements:
it needs to be written in a report format ,with APA6 referencing system.
need to apply theories. sources must be from journals,books,articles. a particular book i want add is principle of marketing :philip kotler,gary armstrong,lloyd c.harris and nigel pierce ;6th european edition

Added on 28.01.2015 07:30
I need create campaign based on the marketing environment coca-cola(in the UK)inhibit within