Cochlear in the globalization marketplace
Cochlear is an Australian a?Born Globala company, with majority market share in the many markets in which it operates. As with any company, Cochlear must take into account the varied macro and micro factors when deciding on their target market and then developing the appropriate marketing mix.
You will need to write a research paper discussing these various factors that impact on an organisation marketing overseas. Please ensure you make full use of headings and sub-headings. Ensure you use plenty of peer-reviewed academic articles to support your statements.