Communication and corporate social responsibility

I have got two essay questions for Master Degree in Uk. The essay will comprise a critical theoretical review in the marketing theories. It requires 1,500 words in each question and must have references and examples of business applied to marketing theories related to the topic. (It should be done in Uk style)

1 Communications are an integral part of any marketing campaign. However there are circumstances where they can prove problematic. Discuss the issues surrounding this statement and suggest ways in which the marketing manager can limit the ambiguities and misunderstandings inherent in any communications.

2 There are times when an organisation which draws attention to its corporate social responsibility programme can invoke distrust in consumers. Give reasons for this and discuss how an organisation might build trust between itself and its stakeholders.

References
Lisa Wood, Brands and brand equity: definition and management
Management Decision, 38/9 [2000] 662-669
Christian Gronroos, Defining Marketing: A Market Oriented Approach, European Journal of Marketing
Bitner, Booms and Tetreault, The Service Encounter: Diagnosing Favorable and Unfavorable Incidents, Journal of Marketing, 54 (1990) 71-84
Richard Elliott, Existential consumption and irrational desire, European Journal of Marketing, Vol. 31 No. 3/4, 1997, pp. 285-296
Mike Meldrum Critical issues in implementing marketing Journal of Marketing Practice: Applied Marketing Science, Vol. 2 No. 3, 1996, pp. 29-43.
Richard J. Varey, Barbara R. Lewis A broadened conception of internal marketing 33,9/10 European Journal of Marketing, 33 No. 9/10, 1999, pp. 926-944.
Buckley, International Marketing vs International Business, International Marketing Review, 19, 1, 2002
Lyndon Simkin Marketing is marketing maybe! Marketing Intelligence &
Planning 18/3 [2000] 154-158
Hill, Levenhagen, Metaphors and Mental Models, Journal of Management, 1995
Palmer and Ponsonby, The Social Construction of New Social Paradigms, Journal of Marketing Marketing 2002