Communication and corporate social responsibility

I have got two essay questions for Master Degree in Uk. The essay will comprise a critical theoretical review in the marketing theories. It requires 1,500 words in each question and must have references and examples of business applied to marketing theories related to the topic. (It should be done in Uk style)

1 Communications are an integral part of any marketing campaign. However there are circumstances where they can prove problematic. Discuss the issues surrounding this statement and suggest ways in which the marketing manager can limit the ambiguities and misunderstandings inherent in any communications.

2 There are times when an organisation which draws attention to its corporate social responsibility programme can invoke distrust in consumers. Give reasons for this and discuss how an organisation might build trust between itself and its stakeholders.

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