Company and inital analysis of a given case study
I will attach a case study .
from this case study I will need :
company background information
stakeholder mapping that shows and explains ALL stakeholders of the business
3 key publics and the rationale for choosing them in specific using Mitchells 1997 theory.
I will also be expecting the stakeholder map and Mitchells theory to be present .
Company and competitor , pest and swot must all be shown clearly each is explained in a table format.