Company logistic analysis and drawbacks and recomendation

FALL 2013 SCM 411 OPERATIONS PLANNING & CONTROL
Suri Gurumurthi
TEAM PROJECT REPORT DUE MONDAY DECEMBER 10th NOON
To SCM 411 Student
Please read the following instructions:
1. This is a group case assignment, and is to be written and turned in, one for each group.
A group must consist of no more than 4, and no less than 3 section-mates.
2. The total grade for the assignment will constitute 10% of your total course grade. By
default, each member of your team will receive the same grade from this assignment. If
you feel like one member did not participate to the extent expected, or conversely,
worked more than some others in the team, you are responsible for letting me know of
the situation.
3. Please discuss the questions and do the analysis as a group, and then divide the writing
work among the group members. I do not expect more than 10 pages of write-up along
with a few pages of exhibits or other graphics or spreadsheets you may turn in. Please
use 11 point and single spaced writing, and use a simple font. Ultimately, be brief and
to the point in your analysis a please donat try filling up the pages, as it will hurt the
overall quality of the report.
4. Please type up your responses in a Microsoft Word document, and then upload them to
the Compass to turn in (submit) the file for your assignment (one per group).
5. Please name your file with the last names alphabetically: for e.g. if the last names of
your team members are Johnson, Singh, and Garcia, name the file as
Garcia_Johnson_Singh_ SCM411_Term_Project.docx.
Regards,
Suri Gurumurthi Page 2 of 4

Your team could use the following guidelines when you discuss how to structure your
effort towards the term project.
1. Scope of the project

a) The most important guideline here is to set the scope based on how much effort
your team wants to devote to the term project. The thumb rule is that the final three
to four weeks of the course is your time window to work on the project. So your
team should plan to spend about 25-30 hours (about 10 hours individually) overall
in your work on the project.
b) The 3 main components of the project report are: description of the current state or
performance analysis of any given firm, identifying opportunities or ideas for
improvement, and finally, a careful analysis of the benefits and drawbacks of your
proposals / recommendations for improvement in this firm.
c) Following point (b) above, you should define the scope of the project, so that you
can do a good job in all three aspects of the project report. In other words, if one
choice of project work is defined so broadly that it does not allow for a careful or
detailed analysis of your main recommendations; then you need to re-evaluate the
scope of the project so that you are able to do a good job in all three aspects.
d) I would prefer that you analyze a particular firm, for a specific product, or for a
group of products. In other words, avoid a broad analysis of an industry, say the
aerospace, retail, or the automotive sector, since that may not lend itself to concrete
or meaningful performance analysis, or for concrete ideas for improvement. That
said it is easier to obtain data at the industry level, as opposed to at the specific firm
level.
e) You need to plan your write-up to about 10 typed pages, plus any appendices
(spreadsheets, etc.) needed to illustrate your analysis. Page 3 of 4

2. Directions or Ideas for the Project

f) The ideal course project would be based on one or (maximum two) major problems
faced by any firm you are studying. The reason is that I would like to gauge your
ability to analyze a problem in great depth, as opposed to a superficial analysis of
several ideas that do not lead to any special contributions.
g) The idea for the project should be to educate the rest of the class on the particular
characteristics, unique problems, or innovative ideas that you have regarding this
firm of your interest.
h) There are two possible approaches you could take in order to come up with the
project proposal: the first is the methodological approach, where you wish to find
areas of application for tools and methodologies you have learnt in this course. For
example, you can decide you wish to learn more about the inventory management,
about collaborative design and development, project management, or process
analysis, and then apply these methodologies to firms you are studying. The second
approach is to understand the key problems of the firm of your interest, and then
look for methodologies or tools you have learnt in this class to outline how you will
solve these special problems.
i) A very important element of your project is the tie in with the concepts we have
covered in this class. If you wish to bring in methodologies I have not covered, that
is also welcome, but I would like you to state why they are very relevant to the field
of process management, and if applicable, how these ideas link with concepts we
have covered in our course.
j) You can read the last month or so of the Wall Street Journal or Financial Times
Business sections (search for references to process or operations management) to
come up with new problems of interest in the field, and also to gauge how
interesting these issues are to the business community. These could be valuable
references as you look for project ideas.
k) Finally, remember you have a finite amount of time, given your varied
commitments, so please pursue a project idea that allows you to gather the most
amounts of data, with minimal effort.
l) There are several topics of interest to me: including the Boeing Dreamliner project,
Amazon.com, Netflix, Zaraas innovative fashion supply chain, Toyotaas lean
manufacturing, GEas six sigma, the role of information technologies such as RFID,
new forms / modes of collaboration in high-tech supply chains such as RosettaNet,
and many other services sector applications. Page 4 of 4

3. Evaluation Criteria for the Final Report (not for the Proposal)


Evaluation Criterion
Possible
Points
1
Is the papers objective clear? Is it well
motivated? Does it have sufficient innovative
content? 15
2 Is it well organized: does it have a logical
structure, and whether the structure is complete
(such as including challenges, alternatives,
analysis and recommendation/conclusion)? 10
3
Is the analysis/research thorough?

a) Are the alternatives clear and reasonable? 10

b) Are the pros and cons thorough and clear? 20
c) Does it integrate with the course concepts well
as required in the term paper guidelines? Are
there connections to the course material 25
4 Is the proposed data collection (if applicable)
reasonable? 10
5 Is the conclusion/recommendation convincing
and clear? 10
Total Score 100

Note: The one-page proposal will not be graded. You can however, discuss your
proposal with me, as a team, and I will provide feedback, if necessary