Comparative Review of Industry Opportunities and Threats ( Pre Interim report)
Chose two Sector and at least 3 firms within the subsector -justify choice
Undertake an environmental scan of the industry (PEST analysis)
Undertake financial and non-financial analysis of companies to determine the strength of the company (e.g. profitability, liquidity, investor ratios and share price performance).
Develop a template that compares the financial performance of the best to worst company.
This therefore will constitute a SWOT profile.
Use appropriate scales for this comparative study
analyse the relative performance of each of the chosen companies in relation to the template above.
Provide an objective conclusion