Comparative Review of Industry Opportunities and Threats ( Pre Interim report)

Chose two Sector and at least 3 firms within the subsector -justify choice
Undertake an environmental scan of the industry (PEST analysis)
Undertake financial and non-financial analysis of companies to determine the strength of the company (e.g. profitability, liquidity, investor ratios and share price performance).
Develop a template that compares the financial performance of the best to worst company.
This therefore will constitute a SWOT profile.
Use appropriate scales for this comparative study
analyse the relative performance of each of the chosen companies in relation to the template above.
Provide an objective conclusion
Reference lists