Comparative Study of the Motivation Factors for Full Time and Part time Frontline Hotel Employees.

Key words: hotel industry, motivation factors, human resources, full time workers (core employees), part time workers (peripheral employees), London.


Full time employee: Full time hotel worker who is employed by any four-star hotels in London.

Part time employee: Part time (less than 30 hours per week) hotel personnel who is employed by any four-star hotel in London.

Motivation factor: The reason, or reasons that an employee is productive and remains with the place of employment, making positive contributions to the workplace environment.


Establishing and maintaining a stable work force in the hospitality industry is a challenge. The average job in the hospitality and industry is unskilled and is often not considered destination employment, leaving an employer to fill the same position again and again.
Therefore, holding on to good employees requires a strategy that will go beyond the  pay pocket . (Cushing, 2004). A better understanding of employee motivation is one answer to this dilemma.

The purpose of this research is to assess and compare work motivation factors among core hotel workers and peripheral hotel workers employed by four-star hotels in London. This study will also address the following objectives:

1. To determine the work motivation priorities of full time hotel employees and part time hotel employees.

2. To compare the difference in work motivation priorities between core hotel workers and peripheral hotel workers.

3. To describe the difference in work motivation priorities of core hotel workers and peripheral hotel workers based on gender, age group and ethnic background.

4. To determine whether the amount of time spent working within the same establishment affect the level of commitment.

5. To determine the main factor that would commit a worker.

6. To suggest new ideas to improve management skills and sensitivity of supervisors and managers in regards to the work motivation preferences of the people they supervise.


In order to limit the study, the research will only be conducted at six four-star hotels in London. The volume of the quantitative research will also be restricted due to time constrain.

1. Corus Hyde Park
2. Ramada Docklands
3. Danubius Hotel, Regents Park
4. The Regency, Kensington
5. Sherlock Holmes, West End
6. Kingsway Hall, Convent Garden

Review and relate motivational theories, famous quotes, and reference able literature sources. Identify and evaluate the importance of the research for hospitality employees.
Research Design
The purpose of this study is to research the different motivational factors that affect
employees in the hotel industry. It is the theory of the researcher, based on personal experience, as well as the literature review, that core and peripheral hotel employees
will prioritize work motivation in different ways than their counterparts.

Research Instrument

An interview with Human Resource Managers of the hotels selected will be conducted to illustrate their views on how do they motivate their employees and what do they think that will motivate their employees to perform better. These informations will then be compared with their employees views on what motivates them to work at the hotel. The conclusion of this research will be compared with the published literature and motivational theories studied to draw a conclusion.

The sole instrument used in this study is the questionnaire developed by Dr. Kenneth
Kovach to determine motivation preferences based on ten questions that the participants
of the study place in rank order. The number one ranking being the highest or most
desirable motivational factor and the tenth ranked motivational factor is the least
desirable. In addition to the ten motivational questions, the questionnaire provides space
for relevant information needed to create sub-groups: gender, age, income level, job type,
cultural background, and years of service.


This study will be conducted to determine the work motivation of employees employed by four-star hotels around London. This chapter will present the results and findings on the statistical differences between work motivations as well as the differences between motivation preferences between full time and part time hotel workers. Statistical graphs will be illustrated to indicate and differentiate the findings of this survey which are systematically designed to analyze and divide the findings into sub-groups as below:

” Gender
” Age groups
” Income level
” Job type
” Cultural background
” Years of service
The findings from the questionnaire should be analyzed into separate charts and graphs, and be calculated and translated statistically.
The findings will be compared with the literatures reviewed to determine the validity of past motivational theories studied by the researcher. Clearer perspectives will be acquired from the statistical information to improve the knowledge and experience in the particular issue.

Please explain why this research is useful or purposeful towards my education area and background (hospitality management). What will i gain from this research.

Please indicates how would this research be better if there is more time available for the study. How accurate is the findings, what could make it more precise etc.


40 sources

Please include the questionnaire sample, interview script etc.