Competitive factors of YUM Brands (MNC) to succeed in the business
Yum! Brands. The company consists of 3 main fast food chains KFC, Pizza Hut and Taco Bell.
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The fact i wanted to highlight is i dont want the interpretation of Marketing management to say that is promoting what ever the product the organization sells, but more from a broader perspective how the Marketing functionor the business unit is managed in a global scale.Consider how the people are being allocated and unique roles are created to suit the factors in the likes of geography, volume etc; and how Marketing Research is structured, how the different brands are placed, strength of competition and strategic decisions, how resources are being allocated and many more within Marketing function in a global context.