Consider how a PR professional might use government data to support a PR strategy

The Food and Drug Administration (FDA) issued a report about the amount of sodium in diets that stated that 90 percent of Americans consume too much sodium and should reduce intake significantly. The warnings caught public attention, resulting in responses from every sector. How could a PR professional for a fast food chain use the FDA report to develop a PR strategy?
What would this strategy include and why? Be specific in your recommendations.